Social Psy Essay Example | Topics and Well Written Essays - 1000 words

Social Psy - Essay Example The author will discuss a personal experience, the use by peers of alcohol and later drugs, that resulted in the author breaking free of conformist pressures and emerging stronger and more independent in the author’s social world. Too often, it would seem, individuals progress through life without careful reflection. People would appear to take individual changes for granted while simultaneously remaining oblivious to the events that contribute to or otherwise cause those changes. People sometimes claim feelings of powerlessness and impotence when living their lives, they feel unable to truly control their destiny, and life in many ways begins to feel somewhat random and meaningless. This personal position paper will argue, however, that life is not so random or unpredictable. More specifically, this paper will suggest that individual self-reflection, as it pertains to an individual’s interaction with different groups in the social world, can not only explain to some extant how different behaviors and performances become manifest but also how individuals may begin to control their behavior and destiny to a greater degree. As an initial matter, it is important to note that social psychology is concerned with how individuals fit into or otherwise interact with a social world. The social world concept, however is not monolithic; quite the contrary there are several social spheres, of different social worlds in which an individual does and may interact. The questions posed often relate to how an individual engages in self-perception, how individuals are influenced, as an individual relates and interacts with others in different social circumstances and settings. Generally speaking, therefore, a particular social world may be considered conceptually as the relationship and interaction of individual minds, particular

How do fitness center customers percieve service quality of the Essay

How do fitness center customers percieve service quality of the fitness center - Essay Example Health care costs will reduce because of the decreased medical checkup indemnity bounties, contracted Habitual absence from work, decreased employee turnover rates, decreased employee 's recompense arrogates, decreased timing, less retentive hospital stays, etc. The condition of America's health care issues, matched with present time statistic characterizing human population alterations, endanger to not only exasperate the situation, but promote excessive worker productiveness as well. These environmental components copulated with the local private-enterprise position indicate a well-disposed chance in this market. Fitness for All is getting into their first year of business sector. The business organization framework has been well experienced and commercializing is particularly crucial to hold emergence and market place perception. Along with the offering up of physical fitness particular service Fitness for All's primary activeness is the creation and carrying out of health plans. Fitness for All allows for health schemes and program plans to business enterprise in the business district of United States. A health schemes is a long-run attempt, aggregating both health- advancement and exercise- concerned actions and designs planned to alleviate convinced life style alterations in extremities of a company's force of workers available. Fitness for All will figure out with a company's senior charge of running a business to help it come up with a mission statement for its health plans. The customer company's workers will be passedthrough health-risk psychoanalysis, following which each worker will be given the chance to meet with a health professional person to plan a individualized health plan. Finally, Fitness for All will supply workers build up accounts to senior management with which to carry through the inducement plan and broadly speaking keep an eye modifications on changes in the conduct of its manpower. Potential Customers B. Need for the study Fitness for All is allowing for their customers with a health care price management plan for workers that will increase workers productiveness and diminish overall business concern costs. Fitness for All looks for to carry out the following welfares that are significant to their clients: Specifications - Fitness for All will make available a completely custom-made method for each institution as well as each worker within the organization. Comfort station - Customers will not use the facility if it is not commodious. Fitness for All distinguishes this and strains to make their facilities as commodious as

Budget and Budgeting Techniques Essay Example for Free

Budget and Budgeting Techniques Essay Answer- 1: Answer- 1 India was a closed economy in the beginning. Policy banning imports. The Liberalization of India’s Government in 1991. New Industrial Policy. Strict policies regarding the entry of foreign brands. Trade rules regulations simplified. Foreign investment increased. Pepsi enters in 1986. Coca-Cola follows in 1993. Contd †¦ Slide 14: Unlawful to market under their Western name in India Pepsi became â€Å"Lehar Pepsi†. Coca-Cola merged with Parle and became â€Å"Coca-Cola India†. Different Laws for Pepsi and Coke Coca-Cola agreed to sell off 49% of its stock as a condition of entering and buying out an Indian company. Pepsi entered earlier, and was not subject to this. Contd †¦ Slide 15: India forced Coke to sell 49% of its equity to Indian investors in 2002. Coke asked for a second extension that would delay it until 2007 which was denied. Pepsi was held to this since they entered India in a different year. Coke asked the Foreign Investment Promotion Board to block the votes of the Indian shareholders who would control 49% of Coke. Change in oversight of the FIPB: Past lobbying efforts made useless. Contd †¦ Slide 16: Could these problems have been forecasted prior to market entry? Probably not Inconsistent, and changing government. How could these developments in the political arena have been handled differently? Coke could of agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t of had to agree to sell 49% of their equity. Answer-2: Answer-2 Coca-Cola’s Pros Cons of Timing of Entry in the Indian Market: Coca-Cola’s P ros Cons of Timing of Entry in the Indian Market Benefits Parle offered its bottling plants in 4 major cities. Made its return to India with Britannia Industries India Ltd. Disadvantages Rigid Rules and Regulations. Buying of bottling plants leads to 49% disinvestment. Local demand of carbonated drinks is as very low. Harder to establish themselves. Pepsi’s Pros Cons of Timing of Entry in the Indian Market: Pepsi’s Pros   Cons of Timing of Entry in the Indian Market Benefits Own set up green filled bottling plants. Advantage of coming before Coca Cola. Government policies favored the company. Joint venture with Voltas and Punjab Agro. Gained 26% share by 1993. Disadvantages Pepsi approached Parle but it was rejected. Launched 7up and there is stiff competition in the market for lemon drinks. Answer-3 Responses to India’s Enormity : Answer-3 Responses to India’s Enormity Pepsi and coca-cola responded in many ways to the enormity of India in terms of it population and geography. Conti .. Cont..: Cont.. Product Policies: Catering to Indian tastes Entering with products close to those already available in India such as colas, fruit drinks, carbonated waters Waiting to introduce American type drinks Coca-Cola introducing Sprite recently Introducing new products Bottled water Conti .. Cont.. : Cont.. Promotional Activities: Both advertise and use promotional material at Navratri . Pepsi gives away premium rice and candy with Pepsi Coca-Cola offers free passes, Coke giveaways as well as vacations Use of different campaigns for different areas of India â€Å" India A† campaigns try to appeal to young urbanites â€Å" India B† campaigns try to appeal to rural areas Cont†¦: Cont†¦ Pricing Policies: Pepsi started out with an aggressive pricing policy to try to get immediate market share from Indian competitors Coca-Cola cut its prices by 15-25% in 2003 Attempt to encourage consumption to try to compete with Pepsi and gain market share Contd ..: Contd .. Distribution Arrangements: Production plants and bottling centers placed in large cities all around India More added as demand grew and as new products were added Answer-4 Coke and Pepsi’s â€Å"Glocalization Strategies†: Answer-4 Coke and Pepsi’s â€Å" Glocalization Strategies† What is â€Å" Glocalization †? Global + Localization = Glocalization By taking a product global, a firm will have  more success if they adapt it specifically to the location and culture that they are trying to market it in. Both companies have successfully implemented glocalization Pepsi’s Glocalization: Pepsi’s Glocalization Pepsi forms joint venture when first entering India with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd †. In 1990, Pepsi Foods Ltd. changed the name of their product to â€Å"Lehar Pepsi† to conform with foreign collaboration rules . In keeping with local tastes, Pepsi launched its Lehar 7UP in the clear lemon category. Pepsi’s Glocalization: Pepsi’s Glocalization Advertising is done during the cultural festival of Navrtri , a traditional festival held in the town of Gujarat which lasts for nine days. Pepsi’s most effective glocalization strategy has been sponsoring world famous Indian athletes, such as cricket and soccer players. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization First joined forces with the local snack food producer Britannia Industries India Ltd. in the early 90’s. Formed a joint venture with the market leader Parle in 1993. For the festival of Navratri , Coca-Cola issued free passes to the celebration in each of its â€Å"Thumps Up† bottles. Also ran special promotions where people could win free vacations to Goa, a resort state in western India. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization Coca-Cola also hired several famous â€Å"Bollywood† actors to endorse their products. Who could forget†¦ Answer-5: Answer-5 Yes, we agree that Coca-Cola India made mistakes in planning and managing its return to India. They wrongly forecasted Indian political environment due to which they had to dilute their stakes later (49% disinvestment). They rejected the plan to put up green fields bottling plants as they took over Parle’s existing bottling plants. Coca cola tried to get extensions twice. Answer -6: Answer -6 Pepsi and Coke can confront the issue of water use in the manufacturing of their products by the use of canal irrigation rainwater harvesting. Then they can also put water recycling plant to treat the discharged water from their factories and then they can provide that water to farmers for their agricultural use. This way the ground water problem can also be solved and managed. Cont..: Cont.. Coke can further defuse boycotts or demonstrations against their products in California by doing Ad-campaigns in which they can ask the experts from the ministry of health to convey the message to the public that their products are safe and healthy. They can also hire celebrities to do the Ads for their products because the public follows them. Coke should address the group directly because their company was not wrong and they should justify themselves. Answer-7: Pepsi Better marketing and advertising strategies Widely accepted More preferable More market share Less Political conflicts Coke Government conflicts Trailing Pepsi in market share Pepsi will fare better in the long run Answer-7 Answer-8 Pepsi’s Lessons Learned: Answer-8 Pepsi’s Lessons Learned Beneficial to keep with local tastes Beneficial to pay attention to market trends Celebrity appeal makes for exceptional advertising It pays to keep up with emerging trends in the market Coca-Cola’s Lesson’s Learned: Coca-Cola’s Lesson’s Learned Pay specific attention to deals made with the government Establish a good business relationship with the government Investment in quality products Advertising is crucial

Incorporating Family Career Genogram

Incorporating Family Career Genogram Genogram is a graphic display of a persons family traits, relationships and also medical history. They go far away from a traditional family tree as they allow the individual to visualize some hereditary patterns and psychological factors that can interrupt or help relationships. Genograms can also be used to identify recurring patterns of behaviors, choices and identify hereditary tendencies. Normally, genograms will illustrate three generations (Krasner-Khait, 2000). The person can use a variety of lines to indicate relationships and names (see example below). A genogram not only will identify the names of people that belong to the persons family lineage, but also how those people interact with each other. Depends on the reason the person is using the genonogram, he/she may note the date of births, deaths, marriages and in the case of a career, the person might also include family members careers and positions as well. In relation to career counseling, King (2010) stated if a person is not sure which field is right for him/her a genogram may be helpful. Genogram is a diagram, like a family tree, that represents the career positions of family members. It gives the person an idea of the types of jobs he/she may naturally be good at. Genogram can clearly reveal how the family career choices have influenced the persons career preferences. There is no doubt that by identifying the family career choices the person can notice how his/her family members expectations had shaped his/her own career aspirations and decision making. Picture1.png Sample of a career Genogram Brief historical background The origin of the use of the word genogram is still a mystery. The term genogram was first suggested in 1978 by Dr. Murray Bowen to substitute the longer term family diagram. Dr. Bowen started to use the new term genogram during the late 1960s by Bowen System Therapists and by the 1970s it was broadly accepted by the community. As the concept was broadly accepted in the promising field of family medicine, the North American Primary Care Research Group (NAPCRG) undertook the job to standardize the symbols. The person involved in coordinating the standardization during the 1980s was Monica Goldrick (What is a Genogram?, 2011). In 1985 through the publication of a book Genograms: Assessments and Interventions (1985), by Monica Goldrick and Randy Gerson the term was rapidly popularized in clinical settings. Since then the use of genogram has been used by various professional field such as education, medicine, psychiatry, psychology, genetics and many more. Throughout the time, genograms have been used to incorporate observations about medical history and major traits of each member of the family. Genograms have been also used as instruments to uncover intergenerational models of behaviors, family conflicts and alliances, marriages, family secrets, careers, and any other information that will explain the persons familys current situation (What is a Genogram?, 2011). Basic genogram symbols Genograms are graphics that includes simple symbols that gives information about the family member such as gender and it also includes various lines to illustrate the relationships between them. In a genogram males are represented by a square and female by circles. When illustrating a family, a horizontal line is usually connecting the two parents. The children are below from oldest to youngest and from right to left (What is a Genogram?, 2011). GenogramComponent In a genogram the males are represented by a square on the left and female by circles on the right. When developing a standard genogram, there are usually three different types of children; natural or biological, adopted child, and foster child. If there is a triangle, it represents a pregnancy, abortion or miscarriage. If it is a miscarriage, a diagonal cross is drawn on top of the triangle to specify the death of the fetus; in the case of an abortion, the illustration is similar but with an additional horizontal line. A still birth will be demonstrated the same as its a gender, with the difference that the gender symbol is twice as small though the diagonal cross remains the same size (What is a Genogram?, 2011). GenogramComponent In a family relationship, a horizontal line is used to describe the union of two people but also it could change to describe other family relationships such as separation, divorce, engagement, and so on. The following are the most common symbols used in a family genogram: GenogramComponent This is a typical representation of a married couple; there is no special distinction between a religious or civil marriage. GenogramComponent This graphic represent a married couple not longer living together; the separation is displayed by an oblique line across the horizontal line. GenogramComponent This graphic represent a married couple is separated and have started a legal procedure to be divorced. GenogramComponent This graphic represent a married couple has already been divorced. GenogramComponent This graphic represent that one of the spouse died during the marriage. Although there is a universal understanding on the basic genogram structure and the usage of symbols, there have been some variations from time to time or from author to another. According to GenoPro (2010), as long as the person follows the four basic rules to build a genogram, people will be able to understand the work (What is a Genogram?, 2011). Males should be always at the left and females always at the right. In case of ambiguity, always assume a male and female relationship rather that male to male and so on. A spouse should be always being close to his/her partner, then the second and so on. Oldest child should be always at the left and the youngest ant the right of the family. Genograms in counseling strategies According to Gibson (2005), genograms have been applied effectively in career counseling with adults; however it has been limited use in career counseling with elementary, middle and high school students. A career genogram can be used to show how parental expectations and role models influence career aspirations and educational decisions that can be valuable in helping students in reach their goals. The use of genogram in career counseling offer the student and counselor a clear method of assessing and identifying the career patterns in the childs family. The use of family career genoram is a good way to start improving the students career awareness. This exercise will help support communication between the student and the rest of family members as well as to teach different interview and assessment techniques that will eventually help his/her adulthood career development competencies. According to Niles and Harris-Bowlsbey (2008), adults need to develop positive self-concept or competencies that include a precise understanding of their strengths, interests, abilities, and values and how those characteristics may influence their career decisions. Regarding graduates and adults, career genogram is an effective tool to establish career goals. If the person has a specific interest, the genogram will help on narrow down the career choices in a shorter amount of time. Career genogram might also assist in counseling adults in changing career paths. When developed, the genogram most likely will include different types of jobs or career that can be recognized by different family members (King, 2010). According to Magnuson (2004), family genograms are usually used in the perspective of family counseling, provide a discussion for explaining influences and trends that changes over time and across generations. Genograms can be developed mostly to document a range of family dynamics. They also could be designed with a more concise focus, such as discovering the influence of family on an individuals career decision making process. Career genogram might assist in counseling adults by assisting the client to gather vital information for the life planning process. It might also help recognize patterns that can be of assistance in the career choice process. By developing a genogram, the person will learn to identify his/her strengths and possible limitations of his/her future career. Â   Counselors use it to find out a wide range of information about the family that may not be measured or acknowledge with regular questionnaires or interviews. When discussed with the family this process helps clients generate options for change. Several clients have found an increased understanding of their families revealed ideas about career. Other uses of genogram Counseling Genograms are also used in marriage and family counseling as well as in individual therapy to describe chronological and present information. In family and or marriage counseling, it can show emotions attached to marriage or family roles. Families can recognize the values and strengths of their constructive family patterns and discover problem notions in order to stay away from repeating the same negative behaviors in the future. In individual counseling, genogram might point out recurrent episodes that have impacted the persons self-concept in positive or negative ways and assist the person make mindful choices so will develop healthy patterns and decline those that have harm healthy growth and development (Joy, 2010). Medicine Genograms are used in health care to classify or identify illness, disease and at unsafe lifestyles in the families. It can be used to discover and describe heart disease that goes from generations to generations and first and foremost affecting males. Genograms may be utilized to document family history of obesity as well as diabetes. It can be used to show that an illness may be rejected due to certain lifestyle changes. Genograms may also assist physicians recognize illnesses that have a genetic, element such as cystic fibrosis and hemophilia (Joy, 2010). Personal reflection on the use of a genogram Career genogram might assist in counseling adults by assisting the client to gather vital information for the life planning process. It can also help to recognize patterns that can help in the career choice process. By developing a genogram, the person will learn to identify his/her strengths and possible limitations of his/her future career. One of the trends in my family is that our family rules played an important role in forecasting the family members behaviors and beliefs thus career decision making. For example, my family was raised in a healthy and functional environment which made us being more resilient and develops autonomy. Although most of us worked in the bank industry in a certain time of our careers, our beliefs and the way we were raised will certainly have an effect on our career development. It helped us have more flexibility in choosing a career and knowing what we want from a specific career. Not all of the family members went to college and only two of us have gr aduate degrees. As each family member was preparing for his/her professional life, our parents encouraged us to have personal autonomy while remaining related or connected to the family. They never imposed a specific idea or profession as long as we do it with dignity and respect. We had the opportunity to discuss with the family our needs and problems which gave us the support necessary to develop maturity in our career decision process. Another pattern, biases, or diversity found while doing a career genogram is that each one of us chose a different career path but all of them are involved in helping or assisting others. Although I am the only one in between my brothers and sisters currently working in the mental health field, there are already members of the next generation (nephews, nieces and cousins) showing interest in the field as well. One of this writer future goals is to have a private practice or own business which is a common trend as few of my family members have already been entrepreneurs or business owners. Career counseling helps the client build high motivational level by understanding the persons professional needs and wants. Genogram is an important tool in career counseling process as it helps with various aspects of personal insight, support and greater understanding based on family history. Along with other interventions, genogram help the counselor achieve one of the ultimate goals of career counseling which is to ensure that every client set goals and give his/her best in reaching them while understanding his/her strengths and values not to only enhance his/her work skills but to reveal the persons hidden ingenuity.

Unwinding the Spool of Civilization in Pontings The Green History of the World and Quinns Ishmael :: Green History of the World Essays

Unwinding the Spool of Civilization in Ponting's The Green History of the World and Quinn's Ishmael  Ã‚   Clive Ponting's The Green History of the World and Daniel Quinn's Ishmael both critique the dominant paradigms of modern human civilization-especially where its relationship with environment is concerned. Both feel strongly that we are in trouble. Neither are quite willing to make final connections and present us with a systematic method for getting out of our impending ecological crisis, but they both do spell out what has been wrong, what is wrong now, and what will happen should we choose not to take evasive action. In the absence of similar works "in the canon" it is hard not to feel as though, (as the character Ishmael promised), if you accept their premises you are doomed to isolation for, those who see the future most clearly are usually outcasts, lost as to what power they may have to change minds and directions. Enlightenment almost always comes at a price, often steep. In the interest of exploring the necessity of dissent, let's follow that line of environmental thought a little further. Ponting presents us with the scientific/cultural evidence that backs up what Quinn is saying: that we as a species are destroying our foundations even as we proclaim our creation-Civilization-a success. If this massive breakdown and foreboding future are certainties, then we must ask-as Quinn does-who or what is telling us lies to make us believe otherwise? His character Ishmael calls it "Mother Culture" and insists that its pervasive voice acts to keep us on course even when large portions of the population have every reason to lose hope in Her tenets. This all-powerful entity would, presumably, include most educational establishments and media outlets, and so information to the contrary would rarely be funded or reported, and probably never directly emphasized. Which leaves us with a challenge: using Thomas Kuhn's model for change in the social sciences, we must endeavor to see if the Ponting/Quinn paradigm for all civilization is merely a shift in attitude or-as would be difficult for Kuhn to imagine-an entirely new realization that carries with it remedies for the penalties it warns of. If this is a shift back in paradigm, to hunter-gatherer or Noble Savage imagery, then the potential for civil disruption is great. With the stakes of annihilation as high as they are presented, such a shift could justify sweeping political/economic reform that-in the absence of the believed-in reality-would only place more of the Earth's population in positions of subsistence and subservience.

The Mandala Archetype in Intertidal Life by Audrey Thomas :: Audrey Thomas Intertidal Life

The Significance of the Mandala Archetype in Intertidal Life      Ã‚  Ã‚  Ã‚  Ã‚   Audrey Thomas' novel Intertidal Life, is an account of a woman's struggle for Emmersonian self-reliance and identity. The main character, Alice Hoyle, is forced by her husband to undertake a perilous, painful, and chaotic journey into her subconscious, in order to find her "self". This struggle to obtain a new "self" identity and self-reliance is symbolized throughout the novel by the Jungian archetype of the Mandala; a circular image with a center that represents the: "wholeness of personality, [and] the center of the whole... It is the archetype of inner order; and it is always used in that sense, either to make arrangements of the many, many aspects of the universe-a world scheme-or to arrange the complicated aspects of our psyche into a scheme " (Psych,86). Therefore, in Intertidal Life, the Mandala is an archetype arising "when there is a great disorder and chaos in a [woman's] mind... It appears to bring order, showing the possibility of order and centeredn ess" (Psych,86) Alice Hoyle first experiences chaos and despair when Peter admits to Alice that he no longer loves Alice, and he wants to seek out and find himself. She interprets that the move to the island was simply a tact to get Alice easily out of Peter's life. As Alice says,"It's so strange. I've felt so close to you these last few months. I saw the new room, the move over here as something wonderful, a new beginning to our marriage. I guess what I saw as a sunrise, you saw as a sunset" (20). Moreover, as Alice realizes that her husband, Peter is having an affair with Anne-Marie, and her worldly values and ambitions are tossed upside down, she encounters her first Mandala type dream: one night, Alice had a dream of apples. She was holding Flora in her arms and people were pelting at them both with fruit... She was calling and calling for help (24).    In this dream, Alice is the focus of the center of attention, surrounded by people pelting her with apples. A schematic image is presented which is in the form of a Mandala. Out of this dream, she comes to the realization for the first time, that "the other woman" in Peter's life is Anne-Marie (24). Thus, this Mandala represents, that she is unwanted by Peter, must find away to protect herself from her emotions, and she must seek help, in redefining her life. The Mandala Archetype in Intertidal Life by Audrey Thomas :: Audrey Thomas Intertidal Life The Significance of the Mandala Archetype in Intertidal Life      Ã‚  Ã‚  Ã‚  Ã‚   Audrey Thomas' novel Intertidal Life, is an account of a woman's struggle for Emmersonian self-reliance and identity. The main character, Alice Hoyle, is forced by her husband to undertake a perilous, painful, and chaotic journey into her subconscious, in order to find her "self". This struggle to obtain a new "self" identity and self-reliance is symbolized throughout the novel by the Jungian archetype of the Mandala; a circular image with a center that represents the: "wholeness of personality, [and] the center of the whole... It is the archetype of inner order; and it is always used in that sense, either to make arrangements of the many, many aspects of the universe-a world scheme-or to arrange the complicated aspects of our psyche into a scheme " (Psych,86). Therefore, in Intertidal Life, the Mandala is an archetype arising "when there is a great disorder and chaos in a [woman's] mind... It appears to bring order, showing the possibility of order and centeredn ess" (Psych,86) Alice Hoyle first experiences chaos and despair when Peter admits to Alice that he no longer loves Alice, and he wants to seek out and find himself. She interprets that the move to the island was simply a tact to get Alice easily out of Peter's life. As Alice says,"It's so strange. I've felt so close to you these last few months. I saw the new room, the move over here as something wonderful, a new beginning to our marriage. I guess what I saw as a sunrise, you saw as a sunset" (20). Moreover, as Alice realizes that her husband, Peter is having an affair with Anne-Marie, and her worldly values and ambitions are tossed upside down, she encounters her first Mandala type dream: one night, Alice had a dream of apples. She was holding Flora in her arms and people were pelting at them both with fruit... She was calling and calling for help (24).    In this dream, Alice is the focus of the center of attention, surrounded by people pelting her with apples. A schematic image is presented which is in the form of a Mandala. Out of this dream, she comes to the realization for the first time, that "the other woman" in Peter's life is Anne-Marie (24). Thus, this Mandala represents, that she is unwanted by Peter, must find away to protect herself from her emotions, and she must seek help, in redefining her life.

Scorpio Case Study Analysis

Case Analysis Brand promise: â€Å"Luxury of a car. Thrill of an SUV. † Emotional benefits Thrill Excitement Power Rational benefits World Class Vehicle Good Looks Car-like comforts Great value Relational Benefits Young Modern Premium City companion Infrastructure Showrooms were redone Decor depicted imageries of sportiness, movement and technology movement Showroom Experience Uniform customer experience Unique experience and not just the product Exclusive sales people Selected people from current employees and trained them Advertising and promotions strategy Car plus positioningPremium imagery of SUV in city context â€Å"Hero† in advertisements – Product International feel Communication Strategy â€Å"Big Brand feeling† Role of media High impact launch- 15th August High visibility Television: Emotional benefits and international imagery Print: Functional Benefits Phase 1: Metro Cities Phase 2: 20 cities Coved 50 cities within an year BRANDZ Bonding Thril l of driving SUV while enjoying comfort and luxury of a car. Advantage Style added to UV. â€Å"Car plus†more comfort +mileage +space Performance Relevance Presence Power and pickup. Ease of gear shifting. Smoothness of clutch.Quietness of the vehicle Luxury + Sophistication + Value for money Advertisements , Launch on independence day with wide press coverage, Public events. Expand to global markets Devise strategies to counter the players entering the UV and B and C segment 1. 2. 3. High share of category expenditure in bonding stage: 109 Scorpios sold daily. 4 lakh units sold globally since launch. Within 4 months of launch M&M achieved 22% market share in premium hard top SUV. (Source: http://articles. economictimes. indiatimes. com/2012-06-17/news/32270172_1_alan-durante-projectscorpio-pawan-goenka)