Psychological Barriers in Communication Essay

1. These barriers are categorized in the way which effects the communication psychologically. In other words the psychological barriers effect the communication in three ways. a. Emotional. b. Perceptual. c. Selectivity. 2.Emotional Barriers. As we know that emotions directly effects the communication. In other words the success and failure of the communication also depends upon the emotions of a communicator. The more the emotions of a communicator are devoted to the communication, the more the more the communication would be effective and helps in achieving the goal for the specific purpose. 3.This rule does not only apply on the communicator, but the audience as well. It depends on the audience’s response to the communication. If the emotions of the audience are attached with the communicator the communication would be successful but it fails in the opposite case. Its psychology of a person that for effective communication two individuals must be emotionally attached but if it is not the case, the communication will be ineffective. 4.Lets take an example of a political gathering, a politician standing and delivering his speech to the audience who support his party, now among those people there must be some people of the other political party, the people of his own party would be at high morale during his speech and become charged by his each word, this is because they are emotionally attached to that leader, but the other hand the people of his opposing party give a deaf ear to his words and take them as a political drama, so the communication to those people becomes ineffective between them while it will be effective between him and his party followers. 5. Now let’s take an example of two brothers Khalid and Tariq. Khalid is the elder brother. Khalid wants to forbid Tariq to meet his friends whom he thinks are a bad company. Now there are two ways of saying so to his brother the one is the polite way and the other is the harsh way. It depends on the emotional attachment of two brothers that which way would be accepted by  Khalid. There would be no emotional barrier among them and the communication will be successful but in the other case if Tariq does not bears the strictness of Khalid he will refuse his orders and will continue with his doings, so in this way there is a barrier in communication between them. 6. Perceptual Barriers. Perception is the process of gathering information through our senses, organizing and making sense of it. Previous experience and learning, attitudes and interests, needs and feelings, and the current situation all affect perception. All people do not â€Å"see† the same thing when looking at a visual image. Perception differs from individual to individual due to a variety of personal, socio-economical, and cultural differences. Age, gender, race, and past experiences are examples of personal perception filters. Young children, teenagers, and adults â€Å"see† things differently. As they grow and develop, children learn to see and comprehend relationships and themes from visuals instead of simply seeing individual objects and shapes. Socio-economic filters include occupation, level of education, environmental factors, and family upbringing. Cultural filters include language, For example, Eskimos have many unique words describing different kinds of snow. Not just adjectives that go in front of a standard word for snow, but totally different words. Customs, belief systems, and historical perspective every characteristic of an individual influences what that individual chooses to see, hear, taste, touch, and smell. How information is interpreted to create meaning for an individual is also influenced by his/her unique make-up and background. The communication becomes ineffective due to these misperceptions. There are further three cases of failure of communication due to wrong perception. It also depends upon the frame of reference of one’s mind which basically controls the perception of an individual. 7.In first case, people perceive thinks differently sometimes they think totally opposite to the thing which is being under discussion or being delivered to them. In another case example people sometimes fill in the information without checking accuracy. Even though there is no square in the image shown on right but our brain just fill in and perceives that there is a square in above image. Hence perceptual barriers are due to the different ideas and concept of people which they acquired from their lives and experiences, so there should not be any wrong perception for achieving the goal of communication. 8.Selectivity.A final  set of psychological barriers exists because of competition for peoples’ time and attention- â€Å"The selectivity block†. We all are bombarded with information sources such as newspapers, magazines, technical journals, reports, memo, letters, meetings, radio, television, videotapes, computer printouts, terminal displays and electronic mail. 9.We simply cannot absorb all this information flowing our way, so, we must screen it selectively. One factor in the way people select is timing. Some messages that may be effective at one time might be blocked or even detrimental at another time. For example a letter of congratulation or condolence sent out immediately after the event is more effective than one sent later. A meeting about accident prevention gets more attention if it follows an accident than if it precedes one. A report turned in late may have a highly negative effect if your supervisor has been anxiously awaiting it or may have little effect if he is busy with other matters. 10. Another selection factor is context. In one research experiment, subjects were shown two identical pictures of a rail road train in a station. One captioned ‘parting’ and the other ‘arriving’ on a scale ranging from ‘sad’ to ‘happy’ the subjects tended towards ‘sad’ for the first and ‘happy’ for the second. The subjects received the same data but – the suggestiveness of the context- the captions influenced the way they perceived the picture. 11.In the business world, you might be more apt to read an article if it appears in a magazine you respect or a report if it is accompanied by a cover memo from your boss. Similarly, you might tend to pay more attention to a presentation if it is held in a boardroom or a well appointed conference room, or listen more attentively to a sales talk in an elegant restaurant or hotel. 12.One more aspect of selectively, we tend to remember the extremes and forget the middle ground. Think about comments you may have gotten from a teacher, a coach or a boss. Most people remember that most positive and the most negative and forget the neutral or middle ground comments. Therefore, your communication may be blocked or ‘selected out’ simply because it does not contain startling positive or negative news. Ref: 1.http://www.educ.kent.edu/community/vlo/perception/index.html Accessed on Saturday, 20 September 2014 at 4:30 PM 2. Google images : https://www.google.com.pk/imghp?hl=en&tab=wi&ei=zm8dVILnO4mCzAPgk4CgAQ&ved=0CAQQqi4oAg Accessed on Saturday, 20 September 2014 at 4:40 PM 3. http://www.scribd.com/doc/45753743/Note-on-Psychological-Barriers-to-Communication Accessed on Saturday, 20 September 2014 at 4:20 PM 4. Mary Munter, Business Communications: Strategy and Skills 7th Edition by Prentice Hall, 1987.

Jaws Essay

Paragraph 1 Introduction: What is the film called: Jaws Who directed it: Steven Speilbeig What is it about: It is about a shark attack Where is it, when is it set: Amity Island New England, 4th July Why is it set 4th July: It is set on the 4th of July because on that date most Americans gather around and spend time with their famlies and go out to the beach will close then families can’t go to the beach. Paragraph 2 Music: Describe how the shark is connected to the music in the title sequence: You can almost visualize the deadly shark coming closer and closer as you hear the drum beating in the background getting faster and faster, louder and louder beating like a steadily-rising heart rate; ready to attack his prey. Give two other examples of how the music or silence is used to scare the audience or build tension: When the loud music plays it get exciting, but before the music start to being fast and loud its very low making it not as exciting but tension building, so the tension and excitment is good, and as it builds up get faster and faster the audience knows that something is going to happen gives it a dramtic effect. Paragraph 3 Camera techniques: Describe the second attack in detail and say how the camera was used to help build up tension and scare the audience:The second attack is when all the children are playing on the sea whilst there parents watch, sunbathing, on the beach and Brody is doing his job sat looking out for anything suspicious because of the previous attack. The shark then attacks the young boy. The camera angles build up tension because it goes beneath the water and makes it seem like it’s from the sharks’ point of view and when it was attacking it went from a distance so you could see all the people’s faces and just how exactly he was attacked.

Respons essay Example | Topics and Well Written Essays - 500 words

Respons - Essay Example This is used several parts of the film and this is especially those where the young girl is talking. This shows that she has stopped practicing the traditions of the community and has actually developed to know foreign languages. With relation to Arabic speaking, this is where the parents of the girl are talking. This is also another genre found when Asfour talks and this is critical for it shows Aleya’s parents that the he has morals and respect for traditions. The film reflects European influences in many different ways. One of the ways it accomplishes this and through the vastness manner is through ensuring that they show the authority of the parents. The parents of the girl are very deeply interested in their class that they do not adhere to the importance of the kid’s desires. This is common in many European countries where they get to decide the person their daughter marries. One of the main cultures that is witnessed in the film is regarding their appearance. Many Arabs have recognition for having a lot of wealth. Most of the wealth in these families is inherited through time to the respective heirs. The inheritance case is the same witnessed here where the father of Aleya does not wish to allow the daughter to marry a person who is not of their caliber. The film offers a lot of credible and informative material regarding the issue of Arabs and the social classes that they have. In the community, respect comes from the amount of wealth that a family has. In the film, the father did not approve of the marriage as associating with a lesser class would have him lose respect. It is critical to note that high class is treated specially in this community. There are some symbols used in the film. An example of the symbols used in the film is the large mat set to the side of the palace where Aleya’s family lives. This is the greatest symbol to note in the film. The symbol represents the religious aspect of the community where despite the judgmental

Constitutional Law of the EU Essay Example | Topics and Well Written Essays - 1000 words

Constitutional Law of the EU - Essay Example In this particular instance, Antonie has to prefer a claim under the law of Tort and /or other applicable law for redressal of his claim. The facts of this case pertain to losses accruing to the appellant due to misrepresentation and there is a question of compensatory damages, which would put Antonie in the same financial position as if the loss did not take place. Antonie needs to prefer an application for compensatory damages sustained on non-contractual liability. It would have to be done in the Court of the First instance, and this court would have to give its ruling based on its findings and the losses suffered by a EU citizen which were caused by the UK teaching Institute, Easytalk â€Å"The Court of first instance has jurisdiction to hear †¦ actions seeking compensation for damages caused by the Community institutions or their staff† 3 The relief measures adopted by Antonie should be, initially, to prefer an application to the Registrar for initiation of proceedings. The salient features of the action are to be reflected in a Notice, a copy of which would also be sent to the defendants for defense claims to be filed within a stipulated time. There are two aspects to the submission of appeal by the appellant- verbal and written. In a verbal part, a public hearing of the case is made. â€Å"The judges deliberate on the basis of a draft judgment drawn up by the Judge-Rapporteur.† trial is conducted and the judgment is delivered on public hearing. Although the court proceedings are free of court fees, the costs of the lawyers are to be borne by the litigants, with legal aid, if necessary.4 The International Court of Justice of the European Community is the premier legal institution of the community. It comprises of the following three Institutions: (1) The Court of Justice (2) The Court of the First Instance (for cases pertaining to the rights of the individuals) and (3)

Quiz Essay Example | Topics and Well Written Essays - 250 words - 6

Quiz - Essay Example Today, we are connected to hundreds of friends in the online community, but we are oblivious of the person sitting next to us, who may be our parent, our spouse, our child, our neighbor, or a relative. We share pictures and ideas with hundreds of people online, but we give a damn about what the person feels or think who is sitting in the same room as ours. People have lost the sense of belonging at all. Relations and friendships have converted into their digital forms, and we have stopped interacting with even the closest of our relatives by being physically absent to them. We are aware of each and every happening in their lives, but we have no time in arranging a meeting with them and having a gossip face-to-face. People convey their feelings in the digital format- feelings that they could never have conveyed in person; however, this conveyance of feelings lacks the emotional touch of understanding and compassion. The basic essence of social interaction is talking, which is becoming void even today, and disappear totally in some years to come. People have become narcissistic, because they love only their profiles, strive to put up great display pictures, try to fake what is actually not true, and this has made them oblivious to other people’s feelings and emotions. Such is the hazard of social media which is intruding our lives more and more with every passing

Socio-cultural Influences on Consumption Japan Speech or Presentation

Socio-cultural Influences on Consumption Japan - Speech or Presentation Example Shintoism and Buddhism are the major religions in Japan. Some people practice both, as the religions complement each other in many ways. Coming to the language, Japanese is official and widely used, even in case of business communication. Interpreters do the translation in case of language-handicap experienced with overseas business clientele. They expect their language to be valued, even while using it for business, promotional or packaging purposes. People are respected by age and the ancestors are worshipped in Japan. Extended families consisting of uncles, aunts and grandparents were of common occurrence until recent years, when the hike in real estate prices made nuclear families more feasible. However, all the relatives meet up during festivals. Thus, the consumption pattern of the consumers have changed based on the variations in the family structure. Food is an essential part of Japanese culture. The head or the eldest or the most important person is allowed to start the meal first. Soup is an accompaniment, rather than being a starter and slurping noodles even in formal meetings is usual. Japanese remain communicate less while eating, because mealtime is meant for enjoying food. Their food philosophy is of total well-being, termed as Shokuiku. Brief cereal breakfasts, packed or bought lunches and detailed dinners with family are common (International Markets Bureau, 2010). Japanese consumers hold certain taboos, which need consideration in understanding their behavior. Saying ‘no’ is not of common practice in Japan. Pointing anything with chopsticks; usage of number ‘4’; white shirt, black trousers and black suit; exchanging food with chopsticks, etc., remind them of death and funeral and thus, these gestures must be avoided (kwintessential, 2004). Harmony and cooperation are the values that are promot ed in Japan. Education, home and business settings revolve around working with others, being polite even in case of disagreement and learning to live in collaboration. Thus, the societal norms in Japan are community oriented. Diligence and empathy are part and parcel of their behavior, which places the thoughts and feelings of others, before one’s own (Kogler, 2006). People assist others who need their help, by putting aside their own job at hand and they feel embarrassed when they are not in a condition to do the needful. This again reflects the emphasis on consumer service orientation and apt response to command and authority of the employees in the nation (kwintessential, 2004). The code of conduct for businesses in Japan essentially emphasizes courtesy, compassion and consideration. Maintaining a business card in Japanese, exchanging it on important occasions and treasuring those extended by the others form a part of this protocol of reverence. While attending a business gathering, everyone is expected to look well-groomed, formal and be punctual (kwintessential, 2004). Establishing long-term business relations is preferred to immediate

Working in a Learning Context Essay Example | Topics and Well Written Essays - 1500 words

Working in a Learning Context - Essay Example My communication skills development has been achieved through showing respect, being considerate, taking your time to listen to the children, among others. I have been assertive while engaging in effective communication with the children. In order to communicate effectively with young people particularly primary school children, there are number of skills one needs to demonstrate during the course of their interaction. Although these skills might be applied on a daily basis, you should reflect on how they impact your personal and professional skills. Research shows that children learn to communicate through the responses made by their seniors. In addition, the fact that communication is a two-way process would mean that engaging in a conversation with children is beneficial in communication skill development for both parties (Green and Hopwood 2015). During the working period, I identified that pupils ought to be given a chance to talk. In addition, one should actively listen and maintain eye contact with the child. When I identified that some children lack enough confidence to express themselves, I engaged them in a friendly conversation as if we were equals. In this way, the children actively put forward their thoughts, and I also learnt to ‘dig in’ information from the children, which is an essential professional skill in addressing day-to-day issues. Giving eye contact to the children, in addition to the use of body language made me approachable to the children (Lefevre 2010). In this sense, I developed some personal skills, which are essential during staff meetings and engagement with my colleagues. Being assertive involves expressing yourself effectively, while maintaining your point of view, as well as the rights and beliefs of the listeners. In particular assertive communication is relevant while working with children in that one can boost the children’s

The Difference Between Efficiency And Effectiveness Essay

The Difference Between Efficiency And Effectiveness - Essay Example Performance is usually a measure of whether a target has been reached or not. In the case of effectiveness, performance is enhanced as it measures the degree to which an organization meets its target objectives, while efficiency measures that which are used in the achievement of the objectives. In both instances, there is no measure of performance and hence none is more important in such a perspective. Performance is mainly attributed towards the result rather than the process used in realizing the results. In an instance in which minimal resources are used and no objective is met then the performance is reduced, and additionally, if the target is not met regardless of the effectiveness of the process, the performance is low. One aspect of significant importance in both instances is that organizations, managers can improve both simultaneously. Managers usually work towards attaining certain goals for profitability while at the same working on minimizing the associated resources such as time and costs. It is evident that a manager can improve both efficiency and effectiveness simultaneously. In the current business world, numerous ethical issues are experienced ranging from simple to complex issues. One of the greatest issues is that of inversion of privacy, a contribution of technology and communication, which has become an integral part of organizations towards achieving their objectives. In order to understand an ethical issue, it is best to find out the moral obligation behind it.  

Fail of E-businesses Essay Example | Topics and Well Written Essays - 6250 words

Fail of E-businesses - Essay Example This is carried out in the form of a qualitative analysis for the reason that we will evaluate information on both successful as well as failed businesses in order to establish the significance of professional marketing experts who may positively influence it. The assessment delineates that a personnel with efficacious experience in the marketing field is essential to the prosperity of an online business for the reason that it incorporates the fundamental attributes of the business, thereby, transcending the norms of attracting or retaining customers. The marketing of an online business is inclusive of rigorous management of the website, thus, making sure that the technological attributes complement the consumer experience. Further analysis into the matter illustrates that experience is the key to successful online businesses as it augments other attributes such as marketing and business plans. Many businesses on the web may call for professional assistance in marketing, however, onl y in case they do not possess any expertise within the team-force. As a result, it is quite significant to identify the drawbacks as well as negative aspects of the online business module prior to setting up an online deal. ... tly, this dissertation outlines the significance of business partnerships, chiefly, where online business does not play the role of the producer. Table of Contents 1. Chapter 1: Introduction/Background 2. Chapter 2: Literature Review 2.1 Defining e-business 2.2 Market Orientation 2.3 Causes of e-business failure 3. Chapter 3: Methodology 3.1 Research pattern and Strategy 3.2 Discussions 4. Chapter 4: Conclusions and Recommendations Bibliography Chapter 1: Introduction/Background According to Kalakota and Robinson, e-business is one efficient roadway to success, where the actual challenge is to make it happen in the most systematic way with least derailing offered to the existent business (Kalakota and Robinson, 1999). The profound and budding origin of the Internet is on the verge of seizing, shaking, and clutching businesses as well as individuals in a way like never before (Martin, 1999). Despite the fact that the administration of chief companies no longer takes interest in arguing whether the internet would influence their businesses, it does not realize the extent to which it would transform consumers, careers, and associations (Martin, 1999). Many of the corporations even have an abstract team within the firm which they think is efficaciously dealing with the marketing attributes of the business. However, they may tend to deter the constraint of the coming assault on all the features of business world, ranging from product notion and production by mean s of dissemination and utilization. The e-business revolution does prove

Investigation to determine the viscosity of glycerol Essay Example for Free

Investigation to determine the viscosity of glycerol Essay This document reports on an experiment that examined the relationship between temperature and viscosity. The terminal velocity and up-thrust experienced by a sphere of fixed weight and radius was calculated by dropping it into a measuring cylinder filled with glycerol heated to different temperatures. Using Stokes Law viscosity corresponding to each temperature level was worked out. This generated a range of data points with viscosity corresponding to each temperature level. These data points were statistically analysed. The results corresponded to those indicated by theory i. e. temperature and viscosity are inversely related; as temperature increased viscosity decreased. This report is in five sections. The first details the plan and the science on which the experiment is based. The second describes implementation while the third analyses the results. The fourth section evaluates the both the experiment and its results. The fifth concludes. 1 Plan 1. 1 The Question Is viscosity affected by temperature? When temperature increases does viscosity decrease or increase and if it does are the changes systematic or random? These are the questions I investigate in this experiment. 1. 2 Key Concepts Archimedes principle A body immersed in a fluid (totally or partially) experiences an upthrust (i. e. an apparent loss of weight) which is equal to the weight of fluid displaced. 1Ships dont sink in water because of upthrust. Upthrust is also the cause for weight loss when a body is partially or wholly immersed in a fluid. Viscosity Viscosity is the virtue by which a fluid offers a resistance to the motion through it of any solid body. 2 The theory of viscosity is almost identical to the theory of friction between two solids, just that viscosity is the term used for fluids. Viscosity is basically the resistance between the particles within a fluid. In a solid molecules are tightly packed i. e. there is a strong intermolecular force. Therefore when you move a solid, it moves as a whole as all the particles move together. In a fluid this is not the case. This is because due to lower intermolecular force the particles move at different velocities in relation to each other. This feature can be understood by discussing what happens when pouring a jug of water into a glass. In liquids the molecules flow in layers. See the right water flowing from a jug, it looks simple, but in reality it is quite complex. Actually only the top layer of water is flowing, the bottom layer is still. This is explained with the help of the diagram on the left. The red line is the upper layer of water in the jug which flows in the glass, when this layer has flown into the glass the maroon layer starts flowing and the finally the black layer. This is because the black layer is closest to the solid (which in this case is the jug); the resistance offered by the solid is greater than the resistance offered by the layers of the liquid. This is because the number of molecules that make contact between the solid and the liquid layer are more than those that make contact between the liquid and liquid layer. The number of molecules that have contact between the liquid layer and air is the least. Hydrogen Bonding Unusually strong dipole-dipole attractions that occur among molecules in which hydrogen is bonded to a highly electronegative atom. 3 Hydrogen bonding is a much stronger variant of Van Der Waals Forces. This strong bonding causes great friction between the layers of liquid and therefore gives glycerol its property of high viscosity. Glycerol has a high viscosity as opposed to other alcohols because, it has three -OH functional groups attached to it. Therefore more hydrogen bonds are formed, thus increasing the attraction between two neighbouring molecules (greater bond strength). Thus unlike alcohols that are volatile, glycerol is not only non-volatile, but is also very thick and viscous. Stokes Law Stokes Law plays an important part in understanding the motion of a solid (in his experiment he used a sphere) through liquids. Stokes law states that when a body is under free fall in a tube containing a liquid of infinite length there is a point when there is no more acceleration in the body and the body reaches terminal velocity. Stoke further went on to say that this was due to the viscous forces acting within the liquid. The layers of the liquid in contact with the solid start moving with the velocity of the solid particle whereas the layers far away from the body remain at rest. The viscous forces being frictional forces act against the acceleration of the body and therefore there is a point when the viscous forces equal the resultant force driving the body. This is when the body reaches its terminal velocity.

Corporate Culture Enhance Organisational Performance Business Essay

Corporate Culture Enhance Organisational Performance Business Essay Organization culture is a source of sustained competitive advantage; corporate culture plays a very important role in organisational performance. By reviewing existing documents of the organizational culture research, we make a study of the theoretic elements of organizational culture and analyse its effect on firms performance. The study in this paper gives us a better understanding on how enterprises get better performance and establish the foundation of the successful corporations. The Hewlett Packard case analysis from Kotter and Heskett (1992) had confirmed that strong corporate culture enhances organisational performance Key words Organizational behaviour, organizational culture, firm performance Competitive advantage, resources, synergistic effect Introduction A recent study (Fun Yun et al. 2003) has investigated that the development of modern management science has been through three stages: Classical Management Theory, Behavioural Science Management Theory, and Management Theory Jungle (Harold Koonty 1961). In early 1980s the fourth stage organizational culture has began, this phase focuses on how to apply the cultural research results to the enterprise management. Organizational culture as a modern enterprise management theory and management strategy are more and more sought after from the business community and the academic circles from whole world. Some scholars believe that the enterprise competitive advantage not only can be relied on its capacity also with its ability in the organizational culture. However, many studies have shown that, when determining unique characteristics of a company, culture can even be decided for which strategic to choose. According to the view of Barneys (1986), culture is the continuous strategy for enterprises to give them a competitive advantage of the resources. Achieve competitive advantage at least in part rely on capacity. Therefore, the enterprises research extends to the key ability and resources such as culture is meaning very important. This literature review is revolve around cooperate culture and to discuss the basic theory of organizational culture and corporate culture for the influence of enterprise performance. Literature Review 1 Organizational culture theory research evolution process of a brief review The concept of organization culture is acknowledged by Pettigrew (1979) in the article organizational culture research , and in 1982 attracted the attention of academic and business management circles mainly due to few books published: Ouchi (1981) theory z; Pascale and Athos (1981) the Japanese management art L6; Deal Kennedy(1982) corporate culture , Peters Waterman(1982) search of excellence. Since then, organization of culture has opened a new page and a lot of organizational culture research paper is constantly emerging by group of distinguished researchers as Ouchi, Hofstede, Sehein, Wilkins etc, they are excellent at the area of organizational culture in their respective areas of expertise and conducted successful research. After the 80s the academics and businesses were mainly studying the organization culture management that were based on the following elements, comparative management culture, factual study of the culture and management of the cooperate culture and other relative elements of the culture. Hofstede (1980) points out variation of manage practices, similarity or dissimilarity due to different culture or countries, and hance finding out the effect of culture on organizational performance. As Lincoln and Kalleberg (1990) In their reseach of the United States and Japanese enterprises explored the work attitude with emphasis on the culture, and they visualize culture as a management tool for the organization control. This is also further illustrated by Sekaran and Snodgrass (1989) with four counties (United States, Japan, Sweden, Yugoslavia) showing the effect of culture on the organizations efficiency difference. Some culture researcher like Schein (1990) and Kotter and Heskett (1992) were using questionnaire or empirical data as research method. They are studying aims to determine if there is a correlation between organization culture and enterprises long term business performance. Considerable attention has been given to leadership and organization culture. Also there are other researcher consider effectiveness between coalition of culture and other factor during the organization management. Ogbonna et al. (2000) claims that when the enterprise face to pressures from external environment, the leader style impact organization culture and then further impact to organisation performance. Leadership style cannot be directly affect organizational performance and can only through the organizational culture as a media to indirect influence performance. Corresponding is that competitive and innovation of Cultural characteristics directly affect performance. 2 Influence corporate cultures on enterprise performance According to Kilman et al (1985) comment, there is three degree of impacts: (1) Cultural orientation, meaning that Cultural influence organizations operational direction correctively; (2) the permeability of culture, means the degree of consensus in the members of the organization for the culture. (3) Cultural strength means the degree of loyalty to culture by organizations members. Strong cultures have greater influence that means it has a wide range of permeability and far reaching impact on the strength of the entity. If the team member are provided with consistent targets and shared the same values, they will be satisfied with what they are doing and will be more focused with their tasks. However even if the culture of the organization is pointed in right direction but the members cannot understand or achieve it or be loyal to it, then this will be a weak culture with negative impact on the performance of the entity. Trice (1993) also indicates that a strong organizational culture also can reduce the cost of decision- making and make work specialization. Strong organizational culture has been recommended by Akin and Hopelain (1986) to the entire managers who wish to enhance their productivity or performance. The organization will receive great return from investments or marketing if they propagate culture and using it as the decision making tool. The organizations that do not propagate culture always get less return; it has been confirmed by Denison (1990). Regardless of companies strategy or culture being people or reliability or productivity orientated they all still compete for great profit and productivity. IBM CEO Tom Watson in 1962 delivered a speech at Columbia University, he said: related business operating performance, enterprises management thoughts, spirit and goals are much more important than technical resources, economic resources, enterprise structure, invention and random Decision. Of course, all these factors also greatly affect the performance of the business. But I think, all those factors are sourced from employees and how they extent of basic beliefs of enterprises ideas (Jack E. S. 2012). But at many enterprises, organizational culture has been viewed as subordinate, even they described it as companys slogan, they deem the organization culture is creating needless official documents and procedures, and organization culture cannot bring any value to the enterprise. Kets deVries and Miller (1986) argued that when the business face hardship due to factors that is beyond their control even the culture is not helpful and may affect the company s performance negatively. Some scholars have began to try or test the construction of culture-performance causal relationships, such as Peters and Waterman (1982) of excellent companies , all emphasize positive effect of organizational culture on organizational performance . All in all, comprehensive enterprise practices and scholars research results shows organizational culture is positive factor for enterprise to obtain the best performance, to make right decisions and also face and deal with external factors. Therefore, all the attention and practice researchers been that cultural pattern is commodity and culture and organizational performance are coupled (PetersWaterman 1982). Conclusion To sum up, in the 20 years of organizational culture research, great achievements have been made. Culture can be regarded not only as a Relative special management field; it can also create influence and change cultural reality. Although some scholars believe that thotre of lack of the organization turn the research category too widely, as if from soup to nuts (Alvesson, 1993)  ¼Ã…’This is mainly due to the organizational culture research lack of a clear Analysis framework and theory foundation for culture research orientation, which led to the blind man feels like results (Mirvis Sales, 1990). Therefore, this paper is based on the organizational culture of the evolution process. I have briefly reviewed and analysed the theoretical basis of organizational culture, and it link to enterprise performance. this paper discusses the organizational culture for the influence of so as to further study on culture as the foundation. The organizations of the future culture research must be around the competitive advantage it creates and maintains in wider and deeper level and strategic change, other factors such as technology innovation behaviour by combining research, for enterprises in the fierce competition process on top is a positive.